Building Local Ag Markets: Island Naturals
Russell Ruderman
Owner, Island Naturals
Develop strong marketing skills: become a spokesperson for your products
Russell Ruderman is committed to purchasing and marketing local food from Hawai‘i’s farmers. The focus on local food blossomed over the last six years, according to Ruderman, when a steady stream of farmers and food manufacturers began approaching the store and asking him to carry their products. Despite the increase in local food production, Ruderman is surprised at the number of gaps remaining in Hawai‘i’s local food production.