Kea'au Natural Foods Store, with owner Wes Fujii
Tucked into a corner of the Kea'au Shopping Center, right next to Ace Hardware, Kea'au Natural Foods is a small but very clean, bright and extremely well stocked and organized store. It has been in the present location since 1996 and seems to have constant traffic passing through its doors.
The original store was founded in 1983 by Alex Beamer in a small shopping center that used to sit across the street from the present site, where the McDonalds is now located. Present owner, Wes Fujii was working as manager in the original store and bought it about 6 years ago. Wes is a full time hands-on store owner, and his wife Claudine, who recently retired as branch manager of the Hilo Library, helps with the paperwork from home. He tells me he considers himself the "gatekeeper" of the store, using strict standards for personally approving everything that is sold. He knows his customers trust him to sell them only products he feels are safe and that he would feel happy about giving his own children. The two most important guidelines for choosing products to sell have to be quality and safety.