About Farmers Market Prices
An Open Letter to the Farmers Market Community
At farmers markets all over the state I see pricing structures on locally grown fruit and veggies that just don't compute.
When I started a small farmers market adjacent to the Kona Pacific Farmers Cooperative on Napoopoo Road in the mid-1990s, avocados were $1.00 each and bananas were 5 for $1.00, as that was roughly what the prices were in grocery stores. Back then my Kaiser insurance was $680/month and gas $2.23/gal or so. My insurance is now $1300/month and you know what gas has gone up to. I'm sure you all have stories like this.
Prices at grocers for avocados have gone from $1.99 to $3.99 at KTA for imported avocados, and at some stores from $0.69-$2.45/lb for local avocados. Why haven’t farmers market prices gone up too?
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